Schemas that outlive features
Why verb-object event names and a written dictionary beat clever shortcuts once your third launch lands.
Field notes
Notes from practice
Practical writing for product and growth teams who use application analytics to change what ships next — not to decorate a wall of charts.
Drop-offs that are not churn
Silent tracking breaks can look like a product crisis. Here is how we separate broken events from real exits.
Five metrics, not fifty
A metric lab that ends with fewer tiles on the board — and a definition sheet people actually open.
Pause tracking; fix rituals
When nobody reads last week’s pack, another event will not help. Start with ownership and a fixed question list.