Schemas that outlive features
Why verb-object event names and a written dictionary beat clever shortcuts once your third launch lands.
securedriven
From Yangsan we help Korean product teams design events, read conversion paths honestly, and keep a reporting rhythm that matches real shipping work.
Primary engagement
Most measurement problems begin as soft gaps in naming, properties, and identity. We draft a durable dictionary against the decisions your team already needs — then hand engineers a checklist they can ship.
Typical duration 1–2 weeks. Informational pricing From ₩2,200,000.
Also available
Trace where users stall between first open and the outcome that matters — then rank experiments by effort.
A facilitated session that cuts vanity charts and locks a shared language for the metrics that steer the product.
Install a weekly and monthly reading rhythm so insights arrive when roadmap decisions are made.
Client evidence
“The schema work finally gave engineering and product the same vocabulary. Our Monday reviews stopped arguing about what an event meant.”
“securedriven found a tracking break that looked like churn. We fixed the event before we rewrote onboarding.”
“The metric lab cut our board from twenty tiles to five. We still look at the archive — we just do not pretend it steers the week.”
Field notes
Why verb-object event names and a written dictionary beat clever shortcuts once your third launch lands.
Silent tracking breaks can look like a product crisis. Here is how we separate broken events from real exits.
A metric lab that ends with fewer tiles on the board — and a definition sheet people actually open.